Our findings were that approximately 30% of the businesses were not actually in operation anymore or dormant, at best. Nearly every record was reviewed via internal web research, by us - one by one - for verification of phone numbers (purchased) and retrieval of additional (not purchased) contact information where possible such as website address, emails, alternative addresses, etc. We’ll use a recent example, last year in 2017, for a regional not-for-profit client, we sourced all of the available businesses in Columbia County NY and we purchased almost 2,300 business names. The good news here is that we, Cornerstone Services, have actually done list research on purchased lists and have had some unexpected findings, mostly from lists. How do I know my purchased B2B list is any good? You don’t necessarily need to have complete answers, but if/when asked, we suggest to people to ask these questions first… is this mailing a promotional Hail Mary, or, are you clear on your outcome? David Grossman, a Chicago-based business consultant, has a helpful, genuine blog here worthy of your quick review: “ Define the ‘Outcome’ as 1st Step to Effective Communication”. Is this the right list for my purposes?Īre you clear on the result you have in mind from the mailing?Īnd, if so, how certain are you that this list is going to achieve the result? Our Seven (7) Most Important Questions in Assessing B2B List Quality 1. Is this bad? No, but before you pull the trigger on buying an or B2B list, please consider our experience and observations prior to use. What does all this mean? It means that your b2b direct mail data is largely all coming from the same places. If you use Hoover’s for business leads, you’ll know by now that Hoover’s is a wholly owned D&B product line via its 2003 acquisition and full re-brand as of 2017. Occasionally we see people send us data sourced from Experian or even from Dun & Bradstreet for higher-end mailings. The truth is that SalesGenie is managed by InfoUSA, so you’re essentially buying data from the same place. When Cornerstone Services’ Project Management desk receives client purchased data for advertising mailing (as in the case yesterday, from a NYS client to sell a medical practice), it’s very clear to us that most people go online and buy b2b data from or. Where Most People Buy Business-to-Business Data Below is the essential what-you-need-to-know about purchasing B2B data, especially from, compared to developing your own business-to-business (b2b) list for one-time or multiple use direct mailings. However, there isn’t usually time during a chamber of commerce event to delve into why purchased B2B data has its limitations. I almost always tell attendees of my Chamber of Commerce talks (or via direct mail consulting) that “the best data you can buy is data you can’t buy”. A Review of B2B (Business to Business) Data from InfoUSA
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |